Harri Luomala

Harri Luomala

Degree, title:	Dr. Sc. (Econ.), Professor
Organization/department:	The University of Vaasa
Main research areas (key words):	Consumer, Values, Emotions, Motives, Taste perceptions, Food consumption

Contact Info

Email:	...
Tel.:	06- 421 0034

Latest results added by the researcher

1. What is the food consumer like in St. Petersburg? The identification of consumer groups based on their food choice motives and foof-related lifestyles

Short CV and publication list

CV:
Click here to download the CV and publication list of Harri Luomala (in pdf) PRIMARY RESEARCH INTERESTS Interrelationships between values, emotions, motives and taste perceptions in food consumption and in consumer-oriented food product development; cross-cultural issues; consumer perception of products, brands and commercial environments OTHER EXPERIENCE AND ACTIVITIES Responsible director of large national research projects Leader of research team (7 doctoral students) focusing on food consumption and marketing Collaboration with the national Food Development Cluster Involvement with development work with food companies Faculty Member, University of Vaasa, 2001-present Teaching courses related to consumer behaviour and marketing research Supervision of Doctoral and Master Thesis students, 2000-present Review of journal and conference paper manuscripts Assessment of study proposals for large national research projects Guest Editorship for the Psychology & Marketing External examiner of licentiate and doctoral thesis manuscripts Lecturer and invited speaker at various seminars and workshops Expert appearances in media
Publications:
Click the following links to view the publications of Prof. Luomala: The influence of value-based messages on sensory evaluation, product a... Kuluttajien heraan, öljypellavaan, spelttiin, tyrniin ja niistä valmis... A state-of-the-art analysis of food consumption studies: Implications ... Kuluttajien kokemukset arvopohjaisista ruokatuotekonsepteista Fysiologiaa vai henkimaailman asioita? Luottamus sähköisissä palveluissa Consumers' Food Product Experience: The Role of Need for Cognition A Qualitative Exploration of Mood-regulatory Self-gift Behaviors Mood-regulatory Self-gifts An Empirical Analysis of the Practises and Therapeutic Power of Mood-... Irritation-, Stress-, and Dejection-alleviative Consumption A Comparative Analysis of Theoretical Approaches to Investigating Mood... Understanding How Consumption Environments Are Perceived Consumption as Therapy Making invisible visible: The role of product experience in new produc... Tuotekehitysyhteistyön onnistuminen elintarvikealalla Green by Demand: Increasing Business Customers' Demand for Green Energ... Understanding The Psychology of Mood-alleviative Consumption Exploring consumers' health meaning categories: towards a health consu... Consumer Perceptions of Retail Environments

Harri Luomala

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